SEO ROI Calculator for B2B
Most SEO calculators ask for traffic and spit out a number. But traffic doesn't pay the bills... leads do. This calculator uses your organic sessions, organic MQLs, and MQL value to show what SEO is really worth to your business. If you can't separate organic from other channels, that's a problem worth fixing first. Built for B2B lead generation – if you run a webshop and think in orders instead of MQLs, this isn't your calculator.
What you need
Most SEO calculators use traffic estimates and industry averages. This one uses your actual data — which means the forecast is only as good as the inputs. To get an accurate forecast, you'll need these three numbers from your analytics.
Want the method behind these numbers? I walk through the full model in how to forecast SEO growth — and the SEO revenue playbook covers what to do once you have a number worth chasing.
Got a number worth chasing? That's what my B2B SEO consulting is built to deliver — or talk to me about turning the forecast into pipeline.
Monthly organic sessions
GA4 → Organic Search
Your traffic baseline
Monthly organic MQLs
CRM / HubSpot / Tableau
What SEO actually generates
MQL value
What's one MQL worth to your business?
Turns MQLs into revenue
How it works
Your Conversion Rate
I calculate your organic conversion rate: MQLs ÷ Sessions. This is the foundation. It tells me how well your site turns traffic into leads.
Your Current Value
Monthly MQLs × 12 × MQL value = what SEO generates for your business today. This is your baseline.
Your Growth Potential
Based on search volume for your target keywords, we estimate how many more sessions — and MQLs — you could capture.
The Gap
The difference between current and potential = revenue you're leaving on the table. That's your SEO opportunity.
frequently asked questions
