no-nonsense seo
I’m Baba — an SEO strategist who helps businesses grow through smart, commercially relevant SEO. No vanity metrics. No unnecessary content. Just results (and the occasional bad SEO joke).
I help companies do less SEO and make more money doing it.
That work happens through my SEO consulting engagements, often as a fractional SEO lead — the client stories show what it looks like in practice.
what i believe in
my mission
To make SEO commercially impactful, accessible, and sustainable — one strategic decision at a time.
my vision
A digital world where SEO drives business growth, not just pretty traffic charts for your monthly report.
No fluff. No jargon. No “quick wins” without long-term value.
Commercial SEO
Focused on revenue, leads and conversions
Strategic & No BS
If it won't move the needle, I'll tell you
Collaborative
I don't hide behind reports; I work alongside your teams
Sustainable SEO
Fewer, better pages that actually matter
The Tools I Use (and Build)
I like working smarter, not harder (but sometimes both); here’s my toolbox:
Analytics
& SEO
Project MGMT
& Automation
Custom
SEO Tools
maps every old URL to its new home before a migration
one move a week against the client’s lead goal
B2B audience research in your buyers’ own words
scores whether a page says what competitors don’t
ranks the website carbon of sustainability-positioned brands
Sustainable seo. it’s time.
SEO shouldn’t come at the cost of digital waste.The internet already has enough useless content — I’m here to make sure we don’t add more. How I make SEO more sustainable:
What my Clients Say
Martin Olczyk
Baba is an expert who truly understands the needs of tech companies, whether early-stage startups or scaleups. He’s empathetic, hands-on, and has helped dozens of my portfolio companies unlock sustainable growth. He’s an energetic and humble partner, dedicated to helping entrepreneurs succeed.
Ben saren
Baba is one of the most talented SEO experts I’ve worked with—and I’ve worked with many. His ability to shape ambitious yet realistic strategies is rare. He thrives in cross-functional teams and aligns well with stakeholders at every level.
Andrew Shotland
The redesign was a huge success—largely thanks to Baba’s focus on process. He and his team aligned on goals, expectations, and workflows well in advance. It was the smoothest site redesign I’ve ever experienced, and I’ve seen a lot!
Martin Olczyk
Baba is an expert who truly understands the needs of tech companies, whether early-stage startups or scaleups. He’s empathetic, hands-on, and has helped dozens of my portfolio companies unlock sustainable growth. He’s an energetic and humble partner, dedicated to helping entrepreneurs succeed.
Ben saren
Baba is one of the most talented SEO experts I’ve worked with—and I’ve worked with many. His ability to shape ambitious yet realistic strategies is rare. He thrives in cross-functional teams and aligns well with stakeholders at every level.
Andrew Shotland
The redesign was a huge success—largely thanks to Baba’s focus on process. He and his team aligned on goals, expectations, and workflows well in advance. It was the smoothest site redesign I’ve ever experienced, and I’ve seen a lot!
Martin Olczyk
Baba is an expert who truly understands the needs of tech companies, whether early-stage startups or scaleups. He’s empathetic, hands-on, and has helped dozens of my portfolio companies unlock sustainable growth. He’s an energetic and humble partner, dedicated to helping entrepreneurs succeed.
Ben saren
Baba is one of the most talented SEO experts I’ve worked with—and I’ve worked with many. His ability to shape ambitious yet realistic strategies is rare. He thrives in cross-functional teams and aligns well with stakeholders at every level.
Andrew Shotland
The redesign was a huge success—largely thanks to Baba’s focus on process. He and his team aligned on goals, expectations, and workflows well in advance. It was the smoothest site redesign I’ve ever experienced, and I’ve seen a lot!
I don’t just do SEO — I talk about it too (a lot).
Where I’d love to speak next (manifesting this here):
a bit more about me
Some things you won’t find in a typical SEO proposal:
Beer over coffee (always)
Cat dad
Advocate for a greener digital world
Slightly obsessed with turning SEO from “just a traffic channel” into an actual growth engine
Organizer of the Amsterdam SEO Salon (aka: I bring SEO enthusiasts together monthly)
My Professional Goals
I believe in transparency. Here’s what I’m working towards:
Partner with 100+ B2B companies to build revenue-first SEO strategies that connect search directly to growth.
Make sustainable SEO a standard by reducing digital waste and promoting Green SEO practices across Europe.
Grow the Amsterdam SEO Salon into the most relevant local SEO community in Amsterdam, where professionals share, learn, and exchange ideas in person.
Build and share custom SEO tools, from Migrate to the Non-commodity content checker, helping marketers focus on actions that drive business impact.
Speak at major SEO and growth events to push the conversation forward on Revenue-First SEO and sustainable digital strategies.
Keep simplifying SEO, making it more human, measurable, and fun while helping teams reclaim focus and clarity.
Let’s Make SEO Work for Your Business
FILL OUT THE FORM
So I can understand your goals.
BOOK A CALL
Let’s talk: straightforward, no fluff.
wait a bit
I’ll dive into your info before we meet.
GET YOUR TAILORED OFFER
Within three business days.
frequently asked questions