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Line chart of the page's monthly position for its main search, September 2025 to September 2026: climbing to 6.7 in March, falling to 14.5 by May after the copy was cut, and holding around 11 to 12 since
September 29, 2026
Cutting a calculator page's copy cost more than half its leads

The copy under a calculator was cut. Leads from the page fell from 19 to 8 a month within two weeks, and five months later its main search is still off page 1.

Illustration of a person with a glowing block walking past a search results page whose lines turn into arrows flowing into a magnifying glass
August 14, 2025
Google Is Telling You Something About Your Market

If You’re Not Listening, You’re Wasting Your SEO Budget

Illustration of a person walking toward a large AI search results screen, with a magnifying glass, question marks and a rising arrow
August 21, 2025
AI Search Isn’t Really AI Search — And That’s the Point

AI didn't change what users want, only how answers get delivered. Optimize for user intent and AI visibility follows. Here's the real point.

Illustration of a person beside a glowing block marked 0, next to a cracked stack of blocks marked 10K and 50K, with rising arrows
August 28, 2025
Search volume is the most dangerous number in SEO

High search volume doesn't mean high intent. Why the most-watched number in SEO misleads your strategy, and what to measure instead.

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Baba SEOGrowth Notes