Client Stories

Wins and lessons, honestly reported, with numbers pulled from real analytics. Every story here names what worked, what broke, and who this play is wrong for.

3 for 3 2025 migrations with leads held or up through launch

2–4x organic sessions to priority pages within a month of launch

100% of stories include what broke, not just what worked

Featured · Corporate Wellbeing · Migration, May 2025

+21%

Leads went up during migration launch week, not down

How Bedrijfsfitness Nederland moved to HubSpot CMS with weekly leads rising 21% through the launch window, and what broke anyway (and how fast it was fixed).

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"Baba treated the migration as a lead metric from day one, checked cadence, fixed redirects fast, and combined it with conversion analysis so the new site actually performs better against our ICP. That's the level of rigor that makes him the migration expert in this space."

Hoang Pham

head of marketing, Bedrijfsfitness Nederland

Building an organic growth engine

Cross-industry · Oct 2025 to Jun 2026

22×

monthly clicks on one comparison page in 8 months (13 → 290)

The same page type produced leads at three companies, then AI search started retrieving it

How honest competitor comparison pages intercepted brand-doubt searches at three B2B companies, produced 29 attributed leads, and turned out to be exactly what AI-driven search retrieves. No GEO tricks involved.

HealthTech · 6 months

2×

organic conversions in 6 months (475 → 950 a month)

Doubling organic conversions for a Series A HealthTech

How a jobs-to-be-done, bottom-funnel SEO strategy doubled organic conversions and traffic for a B2B mental-health SaaS, and why the results held after handover.

Client Stories

Building an organic growth engine

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