What I charge, and what you get for it

What it buys

• The revenue at risk, in money terms: which pages produce your leads and what share of pipeline runs through them
• Your top risks, ranked by likelihood and impact, each with the step that prevents it
• A verdict: go, fix these first, or restructure the plan
• The list of non-negotiables to hand your developer or agency
• Credited in full against the migration engagement if we work together within 60 days

What I need from you

• Read access to Google Search Console and your analytics
• Which pages bring in leads, and what a lead or a deal is worth to you
• The plan for the new site: platform, URL changes and launch date

Who should not buy this

• Organic search brings in no leads yet. There is little revenue at risk to measure. The free migration checklist is the better start.
• You need the redirects built. The assessment tells your developer what to build; the build stays with them.
• You want a list of every technical error. A crawl tool gives you that. This ranks the risks by the revenue behind them.

What a migration costs, in full · The free migration checklist

What it buys

• The risk assessment above as phase one: the pages and keywords that cannot be disrupted, named before the build
• Redirect mapping and a review of what your new platform does to SEO
• Launch support on the day
• 60 days of monitoring after launch, with reviews at 48 hours, 1 week, 1 month and 6 to 8 weeks against a dashboard agreed before launch

What moves the price: the number of indexable pages, a domain change, languages and regions, and the timeline. A 200-page B2B SaaS site moving to Webflow sits close to the starting price. A 2,000-page site with several subdomains and 15 language versions goes well beyond it.

What I need from you

• Search Console and analytics access, with 12 months of history
• Revenue from organic: leads or pipeline by page, deal size and close rate, as far as you track them
• Access to the staging site, early enough to test before launch
• Direct contact with the developer who ships redirects and technical changes

Who should not buy this

• You need the new site built. Your developer or agency builds it. I make sure the build protects the pages that bring in leads.
• Your SEO budget for the move is under €5,000. At that size the work has no room to matter, so I decline it.
• Your site sells to consumers. My migrations are for B2B sites, measured in leads and pipeline.

How a migration engagement runs · Moving to Webflow · Merging two websites into one

What it buys

• Senior ownership of the channel, embedded in your team 1 to 2 days a week
• Keyword strategy, a content system and pipeline attribution
• Specialists from the small team I work with when the work needs them: content writers, technical SEO, developers, depending on the case. They are paid from the same fee, and I brief them and check everything before it reaches you.
• Exit points at month 3 and month 6 if it is not working
• Handover in month 9: the documentation and presentations your team runs without me
• After month 9, the Quarterly SEO Board: one day a quarter, offered only to clients who finished the nine months, so it has no public price

What moves the price: scope and days per week. I take on at most 3 clients at a time. The ABM SEO version, built around a list of named target accounts, starts at the same €7,500 a month.

What I need from you

• Access to Search Console, analytics and your CRM
• Revenue from organic: leads, pipeline and deal size, so the work is measured in money
• Someone who produces content, in-house or freelance
• Direct contact with your developer and your content writer
• The two competitors you lose deals to

Who should not buy this

• You are under €1M ARR. Buy a strategy once, run it with your own team, and come back when organic has to carry pipeline.
• You need a lot of content written. An agency serves you better.
• Your deals are small and close fast. My approach is built for long B2B sales cycles and is too heavy for that.
• You want an hour a month of advice. I have stopped offering that.

Fractional SEO · How the nine months end · ABM SEO