Fractional SEO that connects organic to pipeline
Most B2B SaaS companies don't need a full-time SEO hire. They need someone senior, embedded, and focused on pipeline — not rankings. That's what fractional SEO is.
Is This Your Situation?
Most of the SaaS companies I work with are dealing with one of these:
Marketing reports sessions. Sales doesn't see leads. Nobody can explain the gap.
Traffic went up. MQLs didn't. You're not sure what you're actually paying for.
You're between €1M–€15M ARR. You need expertise, not a junior execution layer.
SEO needs ownership. Right now it's falling through the cracks between roles.
HOW I WORK AS YOUR FRACTIONAL SEO
Fractional SEO means you get a senior practitioner embedded in your team — without the full-time salary, recruitment cost, or ramp-up time.
Commercial SEO Strategy
I start with what drives revenue. That means mapping your ICP to search demand, identifying the pages that can produce MQLs, and connecting organic to your actual pipeline — not vanity metrics.
Content That Ranks and Converts
Use case pages, competitor comparisons, solution pages — content built around buyer intent, not keyword lists. Every piece has a job in your funnel.
Technical SEO & Site Architecture
If your site has crawl issues, poor internal linking, or structural problems blocking indexation, I find them and fix them. I also handle migrations.
Embedded Team Collaboration
I work with your content manager, your CMO, your dev team. Slack, sprints, monthly calls. Real collaboration — not a monthly PDF.
Track Record
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Built the organic strategy from the ground up, ran ABM SEO targeting Floryn's highest-value customer segments, and helped hire and onboard their in-house SEO. Leaving behind a team and a system that could operate independently.
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Keyword strategy, ABM segment pages, and competitor comparison pages. Onboarded and trained the in-house content manager so the team could run quality SEO independently after the engagement.
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Multi-market SEO for a SaaS company operating across NL, DE, and US. Global SEO Content Playbook, use case landing pages, and a commercial reporting setup connecting organic to pipeline metrics.
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Investment
Fractional engagements typically run €6,400–€12,500/month depending on scope and hours. Most retainers are structured as 9 months engagements with a clear commercial goal.
THE CASE FOR MOVING NOW
Every month without a working organic strategy is compounding opportunity cost. If a single MQL from your sales team is worth €5,000–€50,000 in pipeline, the math on fractional SEO is fast.
What you get:
- You get a senior SEO owner embedded in your team, not an agency contact
- Direct Slack access, weekly async updates, monthly strategy reviews
- Ruthless prioritisation: every sprint is built around what's most likely to produce pipeline in the next 90 days
- I handle strategy and oversee execution — your team builds the capability to run it after I'm gone
WHAT YOU GEt
Keyword & opportunity map
Your ICP mapped to search demand. Which queries matter at each stage of the funnel, ranked by MQL potential — not traffic.
Content roadmap
Prioritised pages to build. Each one has a clear job: drive a specific type of buyer to take a specific action. No content for the sake of it.
Pipeline attribution setup
If organic isn't visible in your CRM, we fix that before anything else. You can't optimise what you can't measure.
Technical SEO audit & fixes
Crawlability, internal linking, site structure, indexation issues. Identified and resolved — not dumped in a spreadsheet for your team to interpret.
ABM SEO pages
Segment-specific landing pages targeting your highest-value verticals by industry, company type, or use case. Built for qualified traffic, not volume.
Embedded team collaboration
Slack, sprint check-ins, monthly strategy calls. I work with your content manager, CMO, and dev team — not in a separate lane.
Common Questions About Fractional SEO
DE-RISK YOUR SEO
Stop reporting traffic, start reporting pipeline
Senior ownership without the full-time overhead
Proven on B2B SaaS, fintech, and scaleups
READY TO GROW ORGANICALLY?
If organic traffic exists but nobody on your team can tell you what it's producing in pipeline, let's talk.
