SEO consulting services for when organic should be working — but isn't
You've got traffic. You might even have an agency or someone in-house running SEO. What you don't have is a clear line between organic and the pipeline numbers your CEO is looking at. My SEO consulting services are built around one goal: connecting organic to revenue, and leaving your team capable of running it after I'm gone. Nine months, then a clean exit — that's the design.
Is This You?
The situation most of my clients are in when they call me:
It gets prioritised in planning and deprioritised in execution. Quarter after quarter. You know organic should be producing leads by now — you just can't point to where it's failing.
Agencies, freelancers, in-house hires — something was always missing. The work happened. The results didn't follow. And now you're less sure what good SEO consulting actually looks like.
There's a content manager, maybe a generalist. They're capable. What's missing is someone senior enough to set the direction and accountable enough to own the outcome.
Your CEO wants pipeline, not traffic graphs. You need SEO that connects to revenue — and someone who can explain it in the same language your CFO uses.
Three B2B SEO consulting services, one exit strategy
Sometimes the entry point is a website migration that can't go wrong. Sometimes it's building the organic strategy from scratch. Sometimes it's coming in after an agency that didn't deliver, and resetting properly. These three services work independently or sequence into each other — depending on where you are.
Fractional SEO / 9-Month Exit Strategy
The core engagement. I work embedded in your team — typically 1 to 2 days per week — as your senior SEO owner. I set the strategy, run the execution, build your team's capability, and leave after 9 months with a system that works without me.
This is not a retainer where I produce content and send reports. By the end, you have a keyword strategy, a content system, pipeline attribution that connects organic to CRM, and a team that can run it. That's the whole point.
→ Learn more about Fractional SEO
SEO Website Migration / 3-4 Months engagement
A bad migration can erase months of organic momentum. I've overseen migrations where traffic stayed flat through a full domain move — including Mollie.com, zero measurable dip.
If you're planning a migration, a replatform, or a site restructure, this is the engagement where getting it right matters most. I handle the technical SEO strategy, redirect logic, staging validation, and post-migration monitoring.
→ Learn more about SEO website migrations
SEO Coaching / Variable length
For senior SEOs and marketing leads who want to work through strategy and decisions with someone who's been on both sides. This format is still in development — mention it when you book a call if it sounds like what you need.
→ Learn more about SEO website migrations (coming soon)
My SEO consulting services are a fit if you recognise this
My clients are B2B SaaS companies, typically between €1M and €15M ARR, with a content manager or marketing generalist in-house and a CMO or VP Marketing who's accountable for pipeline. They work in English, often across multiple European markets. They've usually tried an agency at some point, found the outputs didn't connect to revenue, and are now looking for something more embedded.
What I'm not a fit for: companies looking for pure execution without strategic input, businesses that want content volume over pipeline quality, or teams that aren't ready to invest in a 9-month engagement.
If you're not sure whether we're a fit, the strategy call will tell you. No pitch, no deck — just an honest conversation about where your organic is today and whether there's a real opportunity.
After 14+ years in SEO, the thing I keep seeing is this
SEO agencies optimise for deliverables. Freelance SEO consultants often optimise for long retainers. I optimise for one thing: building something your team can own after I leave.
That means the 9-month ceiling isn't a sales tactic — it's a design constraint. If I'm still the only one who understands your SEO strategy after 9 months, I've failed. The exit is built into the engagement from Day 1.
It also means I only work with 3 clients at once. Not because I can't handle more, but because embedded SEO consulting only works when I'm actually embedded. If I'm spread across 12 accounts, I'm running an agency — and you'd be better off hiring one directly.
"You shouldn't need me forever. That's the whole point."
Work that connects to pipeline
Here's where proof gets honest: I'm still building the public case study library. What I can tell you is the kind of work I do and what it produces.
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Built the organic strategy from the ground up at a Dutch fintech lender, running ABM SEO targeting their highest-value customer segments. Helped hire and onboard their in-house SEO lead so the team could operate independently after the engagement.
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Keyword strategy, ABM segment pages, and competitor comparison pages for a B2B water dispenser company. Trained the in-house content manager on SEO execution so quality work continued after exit.
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Multi-market SEO across NL, DE, and US for an AV and event rental SaaS. Delivered a Global SEO Content Playbook and commercial reporting setup connecting organic to pipeline metrics.
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What SEO consulting services cost
I don't hide pricing. If the investment doesn't make sense for your stage, the strategy call will tell us both quickly and we won't waste each other's time.
- Fractional SEO / 9-Month Engagement: €6,400–€12,500/month depending on scope and weekly hours. Engagements run 9 months by design. The goal is a team and system that works without me — not a dependency.
- Website Migration SEO: Scoped per project based on site size, complexity, and timeline. Usually between €8,000 to €20,000 per engagement. Typically structured as a fixed-fee engagement covering pre-migration audit, redirect strategy, staging validation, and post-launch monitoring.
- SEO Coaching: In development. Get in touch if this is what you're looking for.
The ROI framing: If a single MQL from your sales motion is worth €5,000–€50,000 in pipeline, the maths on senior SEO consulting works fast. The question isn't whether you can afford it — it's whether organic is producing enough qualified pipeline right now to justify not acting.
Common Questions About SEO Consulting Services
Leaves on purpose
Senior strategy, not junior execution
Embedded in your team, not in a separate lane
Nine months, then a clean exit — by design
Ready to see what organic can actually produce?
If organic traffic exists but your team can't tell you what it's producing in pipeline, let's talk.
