What is a new website risk assessment?

A short, fixed-price piece of work done before a new website launches. SEO people call it a migration risk assessment, because migration is SEO's word for a new website: a new platform, design, structure or domain. It names the pages that bring in your leads, puts a money figure on what the move puts at risk, ranks the risks with a prevention step for each, and ends in a verdict: go, fix these first, or restructure the plan. Mine costs €2,500 excl. VAT and takes 5 business days.

Why pay €2,500 instead of getting a free audit?

A free audit is usually a sales document. This one is written for you to act on, whether or not you hire me afterwards: the list for your developer works with any agency. If you do continue with me within 60 days of receiving the assessment, the €2,500 is credited in full against New Website SEO.

When is the right moment to book it?

Before your developer fixes the new site structure. Once the architecture is decided, some structural choices cannot be undone, and the assessment can only work around them. The earlier it runs, the more of the verdict you can still act on.

What happens after the assessment?

You keep the document and decide: hand the developer list to your agency and run the launch yourselves, or ask me to own the SEO side of the move. New Website SEO starts at €10,000, the price grows with scope, and the assessment is its first phase, so nothing is done twice.

Does it work for merging two websites?

Yes. A merger has two of everything to assess: I baseline both sites, put a value on what each one’s traffic produces, and flag where both rank for the same keywords. The merger page covers what is different about consolidations.

Baba SEO

SEO for a New Website

Risk Assessment

New Website Risk Assessment: know what your new website puts at risk, in 5 business days

A new website is coming and you cannot commit to a full engagement yet. For €2,500 you get one document that names the pages carrying your leads, what losing them would cost, and whether the plan is safe to launch. Written so you can forward it to your CEO without rewriting a word.

€2,500: fixed fee, excl. VAT
5 business days: from the day I have access
60 days: after you receive it, to credit it in full against New Website SEO

Book a free call about the assessment

Free 30-minute call first. No pitch, no deck. The price stays €2,500, excl. VAT.

What you get

The revenue at risk, in money terms

Which pages produce your leads, and what share of your pipeline runs through them. The number your CEO asks for first.

Your top risks, ranked

Ranked by likelihood and by the revenue behind them, each with the step that prevents it. Not a list of every technical error on the site.

A verdict

Go, fix these first, or restructure the plan. One answer, with what it rests on.

The list for your developer

The non-negotiables to hand your developer or agency before they build: the pages, URLs and settings that cannot change without a plan.

The evidence behind it

From your Google Search Console (Google’s free report on your search traffic), analytics and a scan of every page on your site: the searches and links to defend, every page ranked by the leads it brings, and a go or no-go on the new site map. The full lists come as a spreadsheet.

The first four fit on one page, the Risk Map, for your CEO. See an illustration of the full assessment, made for a fictional company. The format can change between the illustration and what you receive; the questions it answers stay the same.

What the forecast looks like

The revenue at risk starts from a forecast like this one: what your organic traffic does after launch, in a best, expected and worst case, next to what it would have done without the move.

Pipeline clicks per month, before and after a new website launch. Pipeline clicks are the clicks on the pages that bring in customers. Expected drop in the launch month: 17% (best case 6%, worst case 32%). What happens after launch decides the year: by June 2027 the site is 20% above where it would have been with an SEO strategy, or 26% below it with no work after launch. Your assessment builds the same forecast from your own pages and Google Search Console history, and turns the lost clicks into leads and euros.

The numbers behind the chart

Month	Actual	No new website	SEO strategy	Ad-hoc work	No work	Worst to best
Sep 2025	20,874
Oct 2025	21,563
Nov 2025	19,962
Dec 2025	18,954
Jan 2026	26,368
Feb 2026	20,030
Mar 2026	20,597
Apr 2026	16,818
May 2026	16,643
Jun 2026	17,869
Jul 2026	19,483
Aug 2026	22,210	22,210	22,210	22,210	22,210	22,210 to 22,210
Sep 2026		23,244	23,244	23,244	23,244	23,244 to 23,244
Oct 2026		24,201	20,057	20,057	20,057	16,412 to 22,661
Nov 2026		21,964	19,173	19,173	19,173	16,704 to 20,933
Dec 2026		20,973	19,697	19,197	19,197	17,626 to 20,317
Jan 2027		29,724	30,612	25,781	23,668	26,400 to 29,070
Feb 2027		22,144	23,954	19,117	17,374	20,370 to 21,793
Mar 2027		22,843	25,369	19,628	17,659	21,380 to 22,553
Apr 2027		18,759	21,691	16,038	14,284	17,558 to 18,521
May 2027		18,676	22,106	15,887	14,008	17,480 to 18,439
Jun 2027		19,782	23,738	16,744	14,615	18,515 to 19,531

How the 5 days run

Before
A free 30-minute call
You tell me what changes with the new website and what you already believe is at risk. If the assessment is not the right step, you hear that on the call.
Days 1 to 5
I do the work
Read access to Google Search Console and analytics, a scan of every page on your current site, and your plan for the new one. You get the document within 5 business days of access.
After
A 45-minute walkthrough
We go through the verdict and the risks together, with whoever needs to hear them: your developer, your agency, your CEO.

What I need from you

Read access to Google Search Console and your analytics
Which pages bring in leads, and what a lead or a deal is worth to you
The plan for the new site: platform, URL changes and launch date

What it does not include

Building the redirects. A redirect sends visitors and Google from an old page address to the new one. The assessment tells your developer what to build; the build stays with them.
A full technical audit. A tool that scans every page lists every error. This ranks the risks by the revenue behind them.
Launch support and monitoring. Those are part of New Website SEO, from €10,000.

Who should not buy this

Organic search brings in no leads yet. There is little revenue at risk to measure. The free new website SEO checklist is the better start.
Your site sells to consumers. My new website work is for B2B sites, measured in leads and pipeline.

Why start here

Every new website I protect starts with this assessment; here it is sold on its own. This is how my website launches run: priority pages at 2 to 4x their organic sessions within a month of launch, and leads holding or growing through launch week where they are tracked. The basis is the three new websites I took through launch in 2025. One is public with the client named: the Bedrijfsfitness Nederland move to HubSpot CMS, where weekly leads finished launch week up 21 percent.

“His work on the content audit, keyword focus, and risk identification helped us make informed decisions.”

Mingus Mkubukeli, Senior Digital Marketing Lead, Backbase

If you continue

If we work together on the new website within 60 days of receiving the assessment, the €2,500 is credited in full against New Website SEO, which starts at €10,000 and grows with scope. The assessment is its first phase, so nothing is done twice. The cost page has the full breakdown, and all my prices are on one page.

Common questions about the risk assessment

The assessment in one line

€2,500, fixed, excl. VAT

5 business days from access

Credited in full if we continue within 60 days of receiving the assessment

Tell me about your new website

Book the free call with your launch date and your platform. You leave it knowing whether the assessment is the right step.

Book a free new website call