What is migration recovery triage?

A short, fixed-price diagnosis after a website migration that lost traffic. It shows which lead pages dropped and what that costs per week, traces each loss to its cause, estimates how long recovery should take, and ends with a ranked fix list covering redirects, content and internal links. Mine costs €2,500 excl. VAT and takes 3 business days.

How long does it take to recover traffic after a migration?

It depends mostly on when the drop is caught. Within 4 weeks of launch, recovery typically takes 2 to 3 months. At 6 to 8 weeks, 3 to 6 months. At 3 to 6 months, when the lost rankings have moved to competitors, 6 to 12 months or longer. The risks page explains each stage.

Why 3 days and not 5, like the risk assessment?

Because the drop is already costing you, and every week it runs, recovery takes longer. The risk assessment plans a move that has not happened yet; the triage stops one that went wrong.

How do you know the drop is from the migration and not a Google update?

That is the first thing the triage settles. I line the drop up against the launch date and known update dates, and check whether it sits on the pages that moved or across the whole site. If the move is not the cause, you hear it before any other work is done.

Another agency ran our migration. Does that matter?

No. The fix list names who ships each fix, including the agency that built the site. Most of what goes wrong in a migration is a handover gap, not a person to blame.

Baba SEO

Website Migration

Recovery Triage

Migration Recovery Triage: find what your website move broke, in 3 business days

Q: What happens after the triage?

You keep the document and decide: give the fix list to your own team, or ask me to fix it. Fixing it is a separate job, from €10,000, with a fixed price agreed before it starts. If it starts within 60 days of receiving the triage, the €2,500 comes off that price.

The new site is live and organic traffic fell. For €2,500 you get one document that shows what the drop costs per week, what caused it, how long recovery should take, and the fixes to ship first. Caught early, a migration drop takes weeks to recover. Caught late, it takes months.

€2,500: fixed fee, excl. VAT
3 business days: from the day I have everything I need
60 days: after you receive it, to have the €2,500 taken off the price if I fix it

Book a free call about the triage

Free 30-minute call first. No pitch, no deck. The price stays €2,500, excl. VAT.

What you get

What the drop is costing you

Which pages lost traffic, how many of them brought in leads, and what the gap is worth per week. Total traffic hides this; the lead pages show it.

What broke, and why

Each loss traced to its cause: redirects, pages left out of the index, internal links, or content that changed on the new site. Migration or Google update, settled first.

How long recovery should take

An estimate per cause, from how early the drop was caught and whether the fix is a correction or a rebuild. Weeks or months, with what it rests on.

The fix list, ranked

Redirects, content and internal links, ranked by the revenue behind each fix, with the first one named and who ships it: your developer, your content team or your agency. Works whether or not I do the recovery.

How the 3 days run

Before
A free call, then the full picture
A 30-minute call on when the site went live and what dropped. If triage is the right step, I then need the full picture: the old site, the new one, what changed between them and the strategy behind the move.
Days 1 to 3
I do the work
I compare the old site with the new one, page by page, against what each page brought in. You get the document within 3 business days of having everything in the list below.
After
A 45-minute walkthrough
We go through the causes and the fix list with whoever ships the fixes and whoever signs off: your developer, your content team, your agency, your CEO.

What I need from you

Read access to Google Search Console and your analytics, including the months before launch
The old site: its URL list, sitemap or a crawl, and an archive or staging copy if one exists
The new site: the launch date, what changed in structure, content and templates, and the redirect map
The strategy behind the move: why you rebuilt, which audiences and offers the new site serves, and what was cut on purpose
Which pages brought in leads before the move, and what a lead or a deal is worth to you

What it does not include

Shipping the fixes. The triage says what to fix, in what order and by whom; the work stays with your team.
A full technical audit. A crawl tool lists every error. This ranks the ones behind the lost revenue.
The recovery itself. Fixing it is a separate job, from €10,000, if you want me to do it.

Who should not buy this

You only care about traffic. The triage measures the drop in leads and pipeline, so I am the wrong fit. Tell me anyway and I will introduce you to a partner I trust for traffic recovery.
Organic search brought in no leads before the move. There is little revenue to recover. The free migration checklist is the better start.
Your site sells to consumers. My migrations are for B2B sites, measured in leads and pipeline.

Why speed matters more than thoroughness

A migration drop compounds. In the first 4 weeks after launch, rankings have not fully moved and a redirect, content or linking fix can stop the slide; recovery typically takes 2 to 3 months. Found at month 3, competitors have taken the rankings and recovery becomes a rebuild of 6 to 12 months. The full recovery timeline is on the risks page.

This is how I catch problems on my own migrations. In the Bedrijfsfitness Nederland move to HubSpot CMS, the week-one review found 404 errors had jumped from 26 to 130. The corrected redirect map shipped within days, and weekly leads finished launch week up 21 percent.

“Baba treated the migration as a lead metric from day one, checked cadence, fixed redirects fast, and combined it with conversion analysis so the new site actually performs better against our ICP.”

Hoang Pham, Head of Marketing, Bedrijfsfitness Nederland

If you continue

The triage costs €2,500. If you then want me to fix what it found, that is a separate job, from €10,000, with a fixed price agreed before it starts. If it starts within 60 days of receiving the triage, the €2,500 comes off that price. If your migration has not launched yet, start with the Migration Risk Assessment instead. All my prices are on one page.

Common questions about recovery triage

The triage in one line

€2,500, fixed, excl. VAT

3 business days once I have everything

Taken off the price if I fix it within 60 days of receiving the triage

Tell me what dropped

Book the free call with your launch date and the pages that fell. You leave it knowing whether the drop is the migration and whether triage is the right step.

Book a free recovery call